Arhiva srpanj 2024

Merchandising: How to improve the sales results

29.07.2024.

Retail is continuously changing in line with technological changes. Consequently, intuitive store management is no longer sufficient for success. Today's market conditions are characterized by a greater supply compared to demand, a significant increase in the number of stores in the consumer goods sector (FCMG) and the emergence of international retail chains that dominate the market with large formats and a rich offer and significantly influence the price policy
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